The invention of artificial intelligence (AI) news anchors has created a revolution in the news broadcasting business. Doordarshan Kisan, India’s agriculture-focused national broadcaster, is coming on board with the introduction of two AI news anchors, AI Krish and AI Bhoomi, on May 26th.
This is a huge move for DD Kisan and the Indian media scene. The AI anchors will serve farmers across the country, providing agricultural news in 50 Indian and worldwide languages. The Ministry of Agriculture asserts that this is the first time a state-backed TV channel has used AI anchors.
AI Anchors: A Boon or Bane?
According to the Ministry’s official statement, AI anchors have several advantages. Unlike their human counterparts, AI can perform consistently without weariness, potentially leading to greater efficiency and expense savings in the long term.
However, the use of AI news anchors has raised worries. Critics worry about probable job losses in the news sector. Furthermore, certain AI models are prone to malfunctions, which might result in unsatisfactory viewing experiences.
India’s Growing Embrace of AI
The introduction of AI anchors on DD Kisan highlights the Indian government’s growing focus on artificial intelligence. This initiative is consistent with the government’s main “IndiaAI Mission,” which seeks to build a strong AI ecosystem in the nation. The recent tripling of the mission’s funding to INR 20,000 crore over five years shows this commitment.
Furthermore, the government’s AI-powered translation platform, BHASHINI, intends to build multilingual government websites that are easier to use to residents. The Ministry of Electronics and Information Technology (MeitY) also wants to govern the AI area while encouraging innovation in the local GenAI industry, which is expected to be worth $17 billion by 2030.
The Future of News Broadcasting
The usage of AI news anchors in India is an important development with worldwide significance. While there are worries, the potential benefits of AI in terms of efficiency and accessibility can’t be denied. As AI technology advances and rules change, it will be fascinating to witness how AI news anchors affect the future of news broadcasting in India and worldwide.
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